A true visionary is someone who recognizes opportunities where others do not. If you’re keen enough to spot it, the next new trend might pop up almost anywhere—even in a bag of chips. (You just have to be careful not to eat your fortune before you find your fame.)
13-year-old Rylee Stuart was plowing through a packet of Doritos when she happened on a chip that looked like a puffed-up triangular pillow. The Queensland teen was about to pop it into her mouth, but noting its unique shape, thought better of scarfing down the inflated morsel.
Instead, Rylee posted her unusual find to TikTok, asking her followers for feedback on how to best eat it. Their advice? Put the puffy chip on eBay to see what price it might fetch. With a starting bid of $0.99, that’s just what the enterprising Aussie teen did.
Fast forward, and thanks to a dose of social media magic, Rylee’s funky TikTok entry has chalked up 6 million views and counting.
Meanwhile, prior to the listing being taken down, the eBay auction for the “one of a kind” culinary oddity topped out in the neighborhood of $100,000. But not before its Internet notoriety caught the attention of Doritos Chief Marketing Officer Vandita Pandey.
In recognition of her “boldness and entrepreneurial spirit,” Rylee’s crunchy bite of zeitgeist earned her a cool $20,000 award from the corporation’s head honchos.
“It’s been a whirlwind couple of days for Rylee and her family and we’ve loved following her story,” Pandey told 9News. “We’ve been so impressed with Rylee’s boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family were rewarded for their creativity and love for Doritos.”
Now that the funky snack zeppelin has gone viral, Rylee’s dad has been teasing his daughter that he’s contesting ownership of the golden ticket.
“Dad is saying that since he bought the packet, it’s his chip,” a gleeful Rylee told 9News. “But I ate the packet and found it, so I believe it is mine.”
Since it’s commonly held that possession is nine-tenths of the law, we won’t be disputing her claim. One thing’s sure, however: Rylee’s eagle-eyed chip-scouting ability combined with the talent to make it meme-worthy gives a whole new meaning to the phrase “cashing in your chips.”